Articles about reputation management, media monitoring, communications, public relations and data intelligence.
Thinking about competitive strategy is essential for companies to conquer their market. But to ensure this desired advantage, it is important to deeply understand the scenario in which one is inserted, which requires having the right information so that manage
Social media monitoring is an essential element for companies. In an increasingly data-driven culture, gathering information about your audience in real time is a unique chance to manage your business strategically. What is Social Media Monitoring Today Brazil
In times of social media, fake news and the high flow of information, crisis management is an important issue for Communication and Public Relations professionals. And knowing how to react to the negative scenario by guiding actions by data is the most effecti
Crisis management is fundamental for the brand to have the least damage – financial and reputational – possible when some image problem arises. The ideal, of course, would be that these moments were avoided. But as this is not feasible, the company
Communication strategy is still a very sensitive point when it comes to the gap between what is planned and what is actually executed. The term “strategy” began to be used in the business world in the mid-1940s, through game theory, by Von Neumann. In this con
Since the middle of the last century, agencies of all kinds began to proliferate in the business sector. Large companies realized the benefits of leaving their reputation, identity, brand voice and even crisis management in the hands of specialized professiona
Although communication and public relations are not exact disciplines like physics or mathematics, it is also true that having measurable and quantifiable criteria will always be of great help to obtain great results. But can they be obtained? It is right here
The release, a partner of public relations professionals, has the potential to impact the visibility of companies. And media valuation, also known as centimeters, is an indicator that seeks to price and verify this reach achieved with the work of public relati
Whenever you need to calculate the financial success or failure of an action, ROI is involved. Also known as Return On Investment, this metric indicates hard data about results. For communication, this involves measuring how much the campaigns, projects, and a
The ROI (Return on Investment) is fundamental to measure the success of an action or communication campaign. After all, it evaluates the relationship between the amount invested and the result obtained by the organization. In fact, this metric allows you to ev
ROI in press relations or consulting and in areas such as marketing is a simple calculation. Simply subtract the initial investment from the gain and divide this result by the initial investment. Thus, this value allows you to evaluate the cost-benefit of the
Measuring communication results is not always an easy task, as it involves individualized issues such as market positioning and brand reputation. Thinking about all these possibilities, the question remains: how to calculate ROI in advisory services efficientl
Reputation is the most valuable asset of brands, something that, for more than a century, has been associated with the role of public relations (PR). In the digital age, a company’s image remains important. But today, there is more information to measure resul
One of the responsibilities of a public relations person is to measure the results of a company’s campaigns, image, and reputation, including media insertion. And that’s where media valuation, also called centimeters, comes in. This is a metric that indicates
There are some challenges in measuring the ROI (return on investment) of certain communication actions. Thus, to evaluate the achievement of spontaneous media, for example, it is necessary to know more than the value of advertising spaces in press vehicles. In
Spontaneous media, or earned media, is the organic mention of a brand in the media. To measure the reach and return on this type of exposure, it is necessary to count on indicators that include both the press and social media. So, in this article we will talk
The clipping service provided by clippers is a subject that needs to be addressed in a blog about press relations. After all, this is an alternative to make news monitoring much more strategic. If you still don’t recognize the value of the service provided by
News monitoring and image crisis management go hand in hand. The result is improved brand reputation care in the age of digital competitiveness. After all, from the monitoring of journalistic content, it is possible: Detect crisis triggers. Understand the mark
Marketing teams and agencies that work with media monitoring know that it has always been a great challenge to show value in the work done through reports. From hand analysis, counting interaction by interaction and news by news in communication channels, we h
The landscape of luxury brands involves quality, experience, exclusivity, and balance to deal with the digital transformation. After all, according to the 17th Bain Luxury Study, a market study conducted by Bain & Company in 2018, the audience of this type of
When talking about digital clipping, it is common to think of the strategy used by communication professionals to monitor news. But there is a point we need to emphasize: business managers can also benefit from monitoring journalistic content. After all, news
If you want to know what is media monitoring, understand that this strategy is about monitoring and analyzing news, and building reports to report communication results. This is the premise of the clipping strategy, which is also called media monitoring or sim
Analytics are everywhere. Big data affects every industry and, as businesses produce more and more, it is becoming increasingly essential to have the right tools to capture, analyze and use this information for better decision making. According to an article i
What does the future hold for print media in a digital world? Technology has altered the way consumers choose to create and receive their information, make purchases and interact with brands during this digital boom era. The change has naturally disrupted the
The fashion industry is a $2.4 trillion-dollar industry that employs approximately 60 million people worldwide and, according to the UN Alliance for Sustainable Fashion an organization committed to reducing the negative and social impact of fashion, the indust
AI has been taking the business world by storm. Businesses are finding plenty of ways to incorporate AI into their efforts to increase sales and are experiencing good results. Even luxury brands that are built around the experience that they provide the custom
It is estimated that Latin America will see an increase of 42 percent in the number of millionaires that call the area home by 2025. With the growth of millionaire residents brings with it the need for the luxury brands that they are accustomed to. The market
Luxury brands are not historically known for being easy to access. That’s part of the appeal of owning a product from a luxury brand. Customers perceive a level of sophistication and value based on the fact that they can’t go to just any store to purchase the
As a luxury brand, it is imperative that your company monitors the media attention it is receiving. It is important that you know what is being said and shown about your products. However, with the expansion of online media, it’s almost impossible for you to m
Millennials are quickly entering the luxury brand market. An article in Forbes states, “Deloitte recently projected 99 million millennials versus 77 million boomers now make up a larger segment of the luxury market.” This generation likes to buy and use luxury
For years the focus of luxury brands has been working on finding celebrities that will endorse their products. While there are some obvious advantages in taking this route, it can be a costly form of advertising, but it might not be the most effective option.